Deciding Vote’s White Label product is a voter contact tool that is branded to appear as a campaign’s own web app. The app engages supporters through a matchmaking funnel: the supporter answers a series of yes/no questions regarding the political issues they care about, and then they are shown a match rate for the candidate. They are then prompted with one of many upsell options depending on the goals of the campaign.
Features
- Highly engaging voter contact tool
- Compelling yes/no questions interface
- Designed to especially engage millennial and gen-x voters
- Customizable
- Choose the questions to ask from our list (or make your own)
- Use your campaign logo
- Use your candidate’s image
- Choose your upsell:
- Email/data opt-in: users are prompted to share their email address and opt-in to sharing their answers with the campaign
- Donation: users are shown a button to make a donation (links to campaign’s donation landing page)
- Share: users are asked to share their match rate on Facebook
- Find polling place: users are directed to find their polling place
- Custom: make the upsell that fits with your campaign
- Collect data about your supporters
- Generate a match rate for each supporter
- Generate issue area “scores” for the supporter’s voter file based on answered questions
- Get actual data direct from supporter instead of using “look-a-like” audience scoring
Use Cases
- Collect email addresses from supporters for whom you only have a phone number
- Text supporters the link to the app and use an email opt-in upsell
- Identify healthcare super-supporters for targeted remarketing
- Choose healthcare policy questions for supporters to answer; target the highest scoring ones later through Facebook ads with healthcare messaging
- Convert younger generation prospects into donors
- Email link to app to younger donor prospects and use a $1 donation upsell
- Generate organic acquisitions through match rate sharing
- Use the share upsell to let supporters share their match rate with friends: “I matched 92% with Bob Casey! See how well you match…”
Or for more information or a product demo, contact: hello@deciding.vote